At Brand Knew, branding and design efforts for AVP, the Association of Volleyball Professionals, brought its rich history and competitive energy to life through social campaigns and website graphics. Gritty textures were deliberately incorporated to evoke the feeling of sand and emphasize the intensity of beach volleyball. These textures, combined with vibrant colors, reflect the excitement and competitive spirit that define AVP.
The 40th anniversary is a milestone campaign that celebrates the organization's storied past while looking ahead to an exciting future. The branding captures AVP’s energy and passion while honoring the legendary athletes who shaped the sport. At its core, the logo features the iconic Jumpman within the '40' framework—symbolizing powerful momentum, a tribute to the past, and a leap into the next era of beach volleyball.
At Brand Knew, the design team played a key role in sustaining the branding for James & James, a company that grew from humble beginnings in a Springdale, Arkansas garage to become a leading name in US-made custom, solid wood furniture.
As the company expanded and rebranded, the brand identity evolved while staying true to its core values of authenticity and timeless design. Thoughtful design choices ensured a strong, cohesive brand that reflects James & James' dedication to crafting high-quality, custom furniture with pride and precision.
As a designer at Brand Knew, I had the opportunity to sustain the branding for James & James, a company that has grown from humble beginnings in a garage in Springdale, Arkansas, to become a leading name in US-made custom, solid wood furniture.
Merchandise designed for Jeff Dunham’s Passively Aggressive and Seriously tours, sold exclusively on Amazon.
Character art was provided and all city-specific art was personally illustrated.
Buds Budding was looking to revitalize their existing logo, aiming to infuse it with personality and charm while staying true to its floral roots. The challenge? Creating a logo that not only embodies an anthropomorphic flower, but also tells a story– of a bud joyfully offering a bouquet to their buds, perfectly aligning with the company’s playful name, “Buds Budding.”
Physical signage created by @handpaintedbyray
Euka is a direct-to-consumer brand, curated by doctors, offering a unique collection of products designed to optimize daily respiratory wellness, including the best-selling Saline Spray.
At Brand Knew, branding and digital assets were developed to elevate Euka’s presence through compelling social content, captivating newsletters, and engaging advertisements enriched with dynamic motion graphics. Every asset was crafted to reflect the brand’s commitment to wellness and innovation.
One Mind is a nonprofit dedicated to advancing brain health and mental health awareness.
A vibrant color palette and playful illustrations infuse the brand with energy, helping to engage a younger audience while standing out in the nonprofit space. Given One Mind’s collaborations with medical professionals and mental health advocates, maintaining a balance between approachability and professionalism was essential.
The brand identity extends across social media content and web assets, often incorporating contour drawings to reinforce the concept of one line, one mind.
All branding and digital assets were developed while working at Brand Knew.
Well Studio is a space dedicated to whole-body wellness, specializing in lymphatic massages. The brand identity was designed to blend trendy aesthetics with timeless appeal, aligning with the studio’s focus on self-care and renewal.
The custom “W” shape draws inspiration from lymphatic drainage tools, capturing their distinct curves and negative spaces. A four-pointed star symbolizes the post-massage feeling of refreshment and rejuvenation. Stars also represent positivity, happiness, and renewal, reinforcing Well Studio’s mission.
Encased within a circle, the logo embodies life, wholeness, and the self—reflecting the studio’s commitment to holistic well-being.
Causathon is a dynamic platform that empowers creatives to give more than just financial support—they can donate their talents to make a meaningful impact on resource-stretched organizations worldwide.
The brand was designed to be vibrant and engaging, attracting creatives while making the act of giving feel fun and inspiring. A distinct feature of the Causathon wordmark is the intentional omission of the crossbars in the letter “A”—a nod to puzzle pieces, symbolizing how Causathon helps fill critical gaps. This subtle design choice also frames the letters “US,” reinforcing the spirit of collaboration at the heart of the organization.
Patterns incorporated throughout the branding reference fundamental design principles—color, line, shape, repetition, scale, and balance—further connecting the brand to the creative community.
All branding and digital assets were created while at Brand Knew.
The branding for The Impact Foundation, a nonprofit dedicated to supporting individuals and families in the fight against addiction, was designed to be both simple and meaningful, reflecting the foundation’s core mission.
The logomark features a lowercase “i” to represent the individual, while the “f” symbolizes the obstacles they face—often feeling overwhelming and daunting. Between the individual and their challenges lies a clear path, guiding them toward hope and support through The Impact Foundation.
To further emphasize the foundation’s message, an ultra-bold weight for the word “Impact” conveys strength, resilience, and the unwavering support the organization provides. The wordmark is bold and confident, signaling that the foundation is committed to making a difference, while still remaining approachable and welcoming.
Gemini Bakehouse | Silver Lake, CA
Illustrations and screen printing for local bakery. Original T-shirt lettering designed by She Chimp, adapted for single color printing.
2022 Company T-shirts.
Get Your Jollies!
Jollies is an expanded line of gender neutral children’s goods, including bibs, goal charts, downloadable coloring sheets, and a memory match game. Jollies character quirks and oddities are celebrated to show kids there’s a bit of Jollies in all of us.
All branding and digital assets were created while at Brand Knew.
Branding + Packaging.
Moi is an aperitif style beverage made from botanical medicines prescribed for stress and anxiety. Moi comes from The Dutch “Mooi,” an informal South African English word for Afrikaners meaning beautiful, pretty, nice, good, wonderful or great.
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Sun • Bright • Relaxation • Earth • Natural
The roundness of the logomark is a nod to the sun, which represents life and the self. Circles are commonly associated with wholeness and totality. Spiritually, it represents a supernatural motion that keeps things moving continuously. The hand drawn typography is organic, fluid, and relaxed —similar to the way you feel when consuming this beverage. The logomark as a whole was given a stamp-like texture to make it feel more natural and earthy.
Hands are a powerful symbol of support, protection, generosity, and hospitality that have been extensively used in logos within the non-profit space. However, this concept offers a fresh and contemporary interpretation that is less literal. The hands' curves elegantly mirror the word mark, creating a cohesive design. The left hand seamlessly transforms into an "A" while the right hand transforms into a "B," resulting in a unique and memorable logo mark.
The intricate maze-like lines within the hands were inspired by the idea of finding one's way–a skill essential in problem-solving, fine motor control, and visual motor skills, particularly in children. The logo also serves as a representation of individuals lending a helping hand, emphasizing the organization's commitment to supporting and fostering growth among its beneficiaries.
Scribd Inc. is an American e-book and audiobook subscription service. To cater to the creative needs of their internal team, known as Team UGC (User Generated Content), I crafted a distinctive logo alongside a delightful set of stickers. I successfully fulfilled Scribd's clear vision by executing their specific requirements.
Entertainment Design
Ghost Vacation is a Los Angeles based indie rock band. Their sound is a blend of elements of indie rock, noise pop, and dreamy ambient textures equally informed by gritty synth and drum machines.
The album art was inspired by surreal spaces and dream-like states to mirror the sound journey of Controller. The goal was to create a cover that was equally familiar as it was surreal. The surrounding line work serves as a frame, as if you’re peering into a new universe.
Controller is the second EP from Ghost Vacation.
Blue Ridge Academy, a K-12 Charter school, was looking to create a mascot to compliment their existing logo. They collectively decided on using a bear to represent their school.
The Blue Ridge Academy Bear is a traditional take on a school mascot, using more expressive lines and over simplified details. The bear’s facial expression displays ferocity without being too literal or scary, taking the younger students into consideration. The fur on top of the bears head is shaped like the mountain peaks in the original Blue Ridge Academy logo. “BEARS” was stylized using Copperplate, the same typeface used in the original logo.
Illustration
The Gharakanian’s requested a cocktail menu for their wedding reception. I created cocktail illustrations and assisted in renaming a few of the drinks to better suite the happy couple.
The Okafor’s were inspired by carnival games and music festivals. The invitations were sent as VIP guest passes. T-shirts were modeled after the iconic 6th street mural in Austin, TX and were acquired by guests through the classic claw machine. Custom bachelorette t-shirts were also created.
The Meyers’ were getting married at a winery in Agoura Hills, CA. Stylistically, their poster is a blend of National Park and concert posters.
The Ytuartes’ were getting married in Santa Barbara, CA. Although this is an image of the SB courthouse, they were inspired by the Funk Zone and Roy Lichtenstein’s Pop Art style. The Funk Zone is an eclectic area of SB with lots of wineries, breweries, and fun, vibrant street art.
